Construction Delays Can Now Disrupt an Operator’s Entire Omnichannel Strategy

Construction Delays Can Now Disrupt an Operator’s Entire Omnichannel Strategy

Casino development was once considered a property issue primarily. If the resort, sportsbook, or gaming venue opened late, the first things that come to mind are construction costs, disputes with contractors, and lost revenue. That’s no longer the whole story. Today, most gambling establishments are linking land-based casinos to apps, loyalty programs, online accounts and…

Avanish Agarwal on Sri Jagdamba Pearls’ festive strategy

Avanish Agarwal on Sri Jagdamba Pearls’ festive strategy

As part of MediaBrief’s exclusive invite-only FestiveBrandBrief26 series, Avanish Agarwal, Managing Partner, Sri Jagdamba Pearls, shares how the brand is approaching the festive season by blending its Hyderabadi heritage with contemporary jewellery trends. He also speaks about the role of omnichannel marketing, youth-focused collections, cross-platform integration, and the brand’s efforts to create seamless online-to-offline customer…

4 PR tactics for brands to gain visibility at Seamless Middle East 2026

4 PR tactics for brands to gain visibility at Seamless Middle East 2026

With 20,000 attendees, 750 exhibitors and 800 speakers expected at Seamless Middle East 2026. Image courtesy: Seamless Middle East 2026 64% of B2C marketers now rank media coverage and PR as their number-one objective for consumer events Press Release With 20,000 attendees, 750 exhibitors and 800 speakers…

3 jours pour repenser la performance digitale à l’ère du zéro clic et de l’IA

3 jours pour repenser la performance digitale à l’ère du zéro clic et de l’IA

Du 13 au 15 octobre 2026, CyberCité organise la 6e édition des Marketing Digital Days, un événement 100 % en ligne et gratuit consacré aux grandes transformations du marketing digital. Pendant trois jours, plus de 20 experts et expertes partageront leurs méthodes et retours d’expérience autour d’un enjeu devenu incontournable : comment rester visible et…

The 57% Problem: Why Omnichannel Strategy is Stalling in 2026

The 57% Problem: Why Omnichannel Strategy is Stalling in 2026

Omnichannel customer communication has become one of the defining priorities for organizations looking to improve customer experience, increase operational efficiency and unlock new revenue opportunities. Businesses understand that customers expect faster, more relevant and more connected interactions, and that relying on one or two legacy channels is no longer enough.   Yet many are still struggling…

Why the New Battle for Customer Experience Starts at Checkout

Why the New Battle for Customer Experience Starts at Checkout

Retailers have spent the last decade investing heavily in customer experience. They’ve optimized websites, refined mobile journeys, embraced personalization, and invested in CRM platforms to better understand their customers. Collectively, these efforts have transformed how people discover and buy products online. However, while businesses have become increasingly sophisticated at winning the sale, many still underestimate…

Career Development – Marketing and Creative Hiring Trends for 2026 [Infographic]

Career Development – Marketing and Creative Hiring Trends for 2026 [Infographic]

Some 45% of marketing and creative leaders say finding skilled professionals to hire has been more challenging in 2026 compared with a year ago. That’s according to a recent report from Robert Half, which was based on a survey of executives, hiring managers, and workers as well as an analysis of more than 1.5 million…

Beyond omnichannel: Why pharma commercialisation must shift to omnideployment

Beyond omnichannel: Why pharma commercialisation must shift to omnideployment

The pharmaceutical industry has a deep-seated love affair with omnichannel. It is the word of the decade, dominating slides, agency pitches, and executive roundtables. Yet, if you sit down with five different commercial leaders and ask them what omnichannel actually means in practice, you will get five vastly different, often vague, answers. For too many…

Adobe Acquires Bengaluru AI Startup Rilo to Expand Automation

Adobe Acquires Bengaluru AI Startup Rilo to Expand Automation

Adobe has acquired Bengaluru-based AI automation startup Rilo to integrate its plain-English workflow technology into Adobe’s software suite. The deal, which involves the entire six-member team moving to the US tech giant, marks Adobe’s second Indian acquisition. While the startup’s standalone platform will shut down, the move highlights Adobe’s strategy to bolster its AI-driven marketing…

Indian AI Startup Deal Explained

Indian AI Startup Deal Explained

Adobe has acquired Indian artificial-intelligence startup Rilo less than a year after its launch, adding a small team and agent-based workflow technology to its enterprise marketing business. The companies have not disclosed the purchase price or other financial terms. Reports describe the transaction as involving the licensing of Rilo’s technology and the transfer of its…