AI Agents Are Becoming the New Way to Scale a Marketing Engine

AI Agents Are Becoming the New Way to Scale a Marketing Engine

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Agentic Marketing shifts AI from helping marketers create content to actually executing full workflows on their behalf. The framework boils down to one formula: Skills + Tools + Context = Agency. As AI takes on more execution, marketers should move from approving every step (human-in-the-loop)…

Erikowa emerges digital marketing Personality of the year at EDGE awards 2026

Erikowa emerges digital marketing Personality of the year at EDGE awards 2026

Tuoyo Erikowa, Lead, Digital Marketing, Media and Advertising at International Distillers Limited, has been named Digital Marketing Personality of the Year at the 2026 EDGE Awards, earning recognition for his contribution to the rapidly evolving digital marketing landscape. Erikowa received the honour at the 14th edition of the prestigious awards organised by MARKETING EDGE on…

Digital marketing, with a clearer read on performance

Digital marketing, with a clearer read on performance

Digital marketing has moved beyond being busy online. The Digital Marketing Certificate brings together data-driven digital marketing strategy, performance marketing, and customer engagement across digital platforms. Participants build plans tied to measurable growth and complete a capstone project applying their learning to a real marketing brief. Accredited by the Digital Marketing Institute (DMI), the seven-month…

[Practical Use] How to Automate Marketing Tasks with AI

[Practical Use] How to Automate Marketing Tasks with AI

“I want to incorporate generative AI into my marketing tasks, but I don’t know where to start.” “I’m using ChatGPT, but I end up doing most of the work myself anyway.” Are you struggling with these kinds of concerns? Marketing involves many time-consuming tasks, such as gathering information, conducting competitor research, writing ad copy, creating…

Enso raises $15M to build ‘agentic growth hacking’ category and “Redefine Agentic GTM”

Enso raises $15M to build ‘agentic growth hacking’ category and “Redefine Agentic GTM”

enso, a Tel Aviv-based startup that describes itself as an agentic growth hacking lab, has raised a $15 million Series A led by MoreTech Ventures, with participation from existing investor NFX, Phenomen VC, and angel investor Gil Hirsch. The round brings the company’s total funding to $23 million. The company’s pitch is a departure from…

Stillman School of Business, Hall Social Lab host presentation on influencer marketing

Stillman School of Business, Hall Social Lab host presentation on influencer marketing

The Stillman School of Business, in collaboration with the Hall Social Lab, hosted “Reel Talk: Exploring the Impact of Influence” on Sept. 30, examining the growing role of influencer marketing in business and the importance of personal branding on social media.   As part of the Stillman Speaks series, Debra Lee Surface, an assistant professor of…

The Difference Between SNS Post Automation and Marketing Automation|ViralForge|AI自動SNSマーケティング

The Difference Between SNS Post Automation and Marketing Automation|ViralForge|AI自動SNSマーケティング

You are working hard on your social media, but you don’t really feel like it’s leading to inquiries or business meetings. Does this sound familiar? Thinking of weekly post ideas, creating images, refining text, and scheduling posts. You spend a significant amount of time on this, yet after posting, it ends with just a few…

Why External Link Posts Are ‘Almost Nullified’ and How to Handle It|Renのアダアフィ

Why External Link Posts Are ‘Almost Nullified’ and How to Handle It|Renのアダアフィ

‘My posts used to get reach, but lately impressions aren’t growing’—this is a concern I’ve been hearing often from people doing adult affiliate marketing on X. One of the reasons is that X’s algorithm changed significantly entering 2026. In this post, I will break down the details of those changes and how you should adjust…