Leandro Barreto, global CMO, Unilever, speaking at Cannes Lions 2026Consumer packaged goods major Unilever has reframed the way it builds its biggest consumer brands, shifting the central question of its marketing from what a brand wants to say to what other people want to say about it. This is a change Leandro Barreto, global CMO,…
What separates good B2B marketing from truly exceptional work? The Elevation Awards 2026 Winners Report showcases the campaigns that are redefining what’s possible across multiple categories including AI-powered marketing transformation, ABM and growth marketing. Created for ambitious B2B marketers, this report goes beyond the results to explore the ideas, strategies and execution that earned recognition…
In 2026, the conversation about businesses is no longer confined to social media channels but also spreads across news websites, forums, podcasts, review sites, videos, and even AI-generated search experiences. Often, the opinion of customers will be formed even before the person has visited your website or talked with your salespeople. As such, modern brand…
Anastasia Shtompel is the Founder & CMO of Shtompel Marketing & Brand, a marketing consultancy specializing in global brand strategy. For years, influencer marketing was treated as a shortcut. A brand could find someone with an audience, send them a product, pay for a post and hope that attention would turn into sales. For a…
The Federal Trade Commission’s (FTC) Q2 2026 enforcement actions underscore a robust commitment to safeguarding consumer rights against evolving market threats, particularly in digital and financial sectors. Understanding the latest in FTC enforcement Q2 2026 is crucial for every American consumer. These actions, spanning from digital privacy to deceptive marketing, directly impact your daily interactions…
Everyone is hunting the next marketing hack. The new channel, the clever funnel, the ad that prints money. Word of mouth gets overlooked while founders chase the new thing, which is strange, because it is the loudest signal there is that your work is good. When your clients tell their friends, your pipeline runs on…
PageTraffic: Delivers enterprise SEO, local optimization, technical audits, and content strategies that help businesses improve search rankings and long-term on …
Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog unveils the key insights shaping the market today. The full report is packed with valuable data, from the US’s fastest-growing…
Influencing – the act of changing how people think or behave – is a powerful tool that humans have been using for millennia to cooperate, organise and form social cohesion. As far back as the 5th century BC, the Sophists were famous in ancient Greece for their rhetorical skill and art of persuasion. During the…
Select Language: Google recently announced the rollout of its June 2026 spam update, which is expected to be fully implemented within a few days. Although this update caught many by surprise, there were signs indicating its impending release. Google stated that this update applies worldwide and across all languages, targeting sites that violate certain search…
