The influencer marketing landscape is no longer the “wild west” of digital advertising; it has become a massive, structured economy. According to the 2025 Influencer Marketing Hub Benchmark Report, the industry hit a staggering $33 billion last year, marking a nearly 36% jump from the year prior. For brands, this growth is a double-edged sword….
Recorded live from Cannes Lions 2026, this MM+M x GSW podcast explores the ideas, innovations and cultural shifts shaping the future of health marketing. Jillian Brooks, SVP, group creative director at GSW LA, and Chris Ovdiyenko, SVP, experience director at GSW Columbus, unpack the biggest themes emerging from Cannes, from the growing influence of AI-powered…
An exclusive B2B networking event designed to unite marketers, revenue leaders, and growth leaders, for meaningful conversations and valuable connections on fresh perspectives on future of B2B marketing. AUSTIN, Texas, June 30, 2026 (GLOBE NEWSWIRE) — Vereigen Media, a leading B2B demand generation company known for its commitment to fill pipeline with accurate leads, today…
MarTech, short for Marketing Technology, has become one of the most important components of modern business growth. As digital channels continue expanding and customer expectations evolve, businesses increasingly rely on technology to automate, optimize, and improve marketing performance. MarTech combines software, platforms, tools, and data-driven systems that help organizations plan, execute, analyze, and scale their…
Best free online platforms for learning data analysis and market research in 2026 26th June 2026 Data analysis is no longer a specialist skill reserved for analysts. It now supports finance, trading, ecommerce, marketing, product strategy, operations, and business intelligence. People who can read data carefully, question assumptions, and turn research into practical decisions are…
AP News on social media trends.) The Fear of Missing Out in Content Creation As the digital landscape shifts, there’s an underlying tension for creators and marketers. The fear of missing out (FOMO) is palpable for those who continue to post content without a larger strategy. With the stakes higher than ever, those who fail…
Customer loyalty has fundamentally transformed. The traditional paradigm, which was predominantly reliant on transactional discounts and rudimentary point-scoring systems, is no longer sufficient to retain modern consumers. Today, the path to purchase is highly non-linear and spans a fragmented ecosystem of social networks, mobile applications, web platforms, direct email, and conversational commerce long before a…
The announcements were made during the Cannes Lions International Festival of Creativity 2026, where TikTok unveiled Symphony Agent, an AI-powered assistant designed to help advertisers develop campaigns based on audience insights and trending content on the platform. The company also announced the regional rollout of several advertising, creator collaboration, and analytics products to support businesses…
Brands that invest in privacy are better placed to drive marketing growth. But to do this, marketers must drive trust among consumers in order to secure the most powerful types of data. Privacy was once just a compliance issue for marketers. But in recent years, it’s become a growth strategy, with investing in privacy proven…
Artificial intelligence is rapidly transforming how businesses connect with consumers in the digital age. Companies looking to improve visibility, attract qualified leads, and increase online engagement often explore SEO and pay-per-click advertising because these solutions combine data-driven strategies with advanced technologies that help businesses achieve measurable marketing results. As AI continues to evolve, it is…
