Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Start with researching the market, do SEO with AI optimization in mind, create an app as a marketing strategy, and enhance your employees with AI instead of replacing them. Position your business around fast-growing industries, optimize your reviews for hyperlocal marketing, and use expert agencies…
Samuel Kwabena Ansong, © 2026 Samuel Kwabena Ansong is a versatile digital marketing expert certified by Harvard Business School Online. Currently enrolled in an MPhil program in Digital Marketing at Ghana Communication Technology University.. More Samuel Kwabena Ansong is a Digital marketer, Social Media Manager, Graphic designer, Photographer and videographer, and an expert in online…
The digital marketing landscape of 2026 represents a pivotal inflection point where artificial intelligence transitions from experimentation to operational execution, brands return to fundamental principles of differentiation, and marketers evolve into strategic product managers. This report synthesizes the defining trends that will shape digital marketing strategy through 2026 and beyond. The consensus is clear: success…
Mobile has become a key shopping and browsing experience for the majority of consumers worldwide: A 2025 study found that mobile users generated nearly 80% of all retail traffic. While mobile-optimized websites and responsive design are now table stakes for ecommerce, mobile marketing takes customer experience a step further by creating interactions that can occur…
The Drum’s AI Marketing Pulse reveals that AI confidence is racing ahead of capability, governance and ownership. Ahead of The Drum’s Predictions 2026, here are the seven signals already reshaping what this year will really demand of marketing leaders. The Drum launches wave one of the AI Marketing Pulse, in partnership with Gut Network AI…
BBC on TikTok’s evolving trends.) Engagement Strategies for Brands Brands are also keenly aware of the July 2026 TikTok trends, looking to harness the emotional power of these audio formats. It’s not enough for brands to just create ads anymore; they must participate in the conversation. Successful brands are embracing the viral nature of TikTok…
