AI becomes the internet’s biggest curiosity driver, says Taboola
New Delhi: Artificial Intelligence is no longer just a buzzword. In India, it is quickly becoming one of the most talked-about topics online. New data from Taboola shows that AI-related content generated over 15 million pageviews in the last 90 days. This marks a sharp 92% jump compared to the previous 45-day period.
The numbers point to a clear shift. AI is moving beyond niche tech conversations and entering the mainstream, shaping how people consume information online.
The insights come from Taboola Newsroom, the company’s data intelligence platform that tracks real-time content consumption across the open web.
While technology, as a category, is also seeing growth, with around 1.7 million pageviews and a 27% rise in engagement, the real momentum is being driven by AI.
Within this space, newer players are gaining attention fast. Content related to Anthropic recorded around 2.5 million pageviews, with an exceptional 2,096% surge in engagement. This reflects rising curiosity around alternative AI ecosystems.
At the same time, interest in generative AI tools remains steady. Content around ChatGPT drew approximately 1.2 million pageviews, as users continue exploring its use cases and evolving capabilities.
This sustained engagement signals a shift in perception. AI is no longer seen as futuristic; it is increasingly viewed as a practical tool for everyday tasks, from productivity to creativity.
Among big tech players, Meta is also drawing attention. Content around the company generated about 2.2 million pageviews, with a 30% rise in engagement, as audiences track its moves in AI infrastructure and generative models.
The broader trend suggests that AI conversations are no longer tied to big announcements alone. Instead, they are becoming continuous, with users actively seeking information on tools, platforms, and real-world applications.
For publishers, this opens up opportunities for deeper storytelling through explainers, comparisons, and practical guides. For advertisers, it signals a chance to connect with highly engaged, tech-savvy audiences in meaningful ways.
