India’s influencer market is heading toward ₹3,375 crore by 2026, according to EY’s State of Influencer Marketing in India report. The creators are there. The budgets are moving. And yet, many brands are quietly stepping back not because influencer marketing doesn’t work, but because theirs doesn’t. The gap isn’t about money. It’s about structure. And…
AI search tools are influencing the way enterprise buyers conduct research and find vendors, prompting B2B PR agencies to integrate GEO capabilities. This transformation implies that agencies must start focusing on LLM optimization as a part of their offerings in 2026. The shift reflects the evolving landscape of enterprise buyer research in response to advancements…
By C200 member Jennifer Quigley-Jones What is influencer marketing actually delivering? Digital Voices The creator economy has grown into a multi-hundred-billion-dollar market, changing how brands reach consumers and influence purchasing decisions. It has already surpassed $250 billion, and some projections suggest it could reach $600 billion by 2030. Influencer marketing now plays a central role,…
The oft adhered to rules of marketing are changing – not by trends, but by tectonic shifts in consumer behaviour, technology, and societal expectations. Top marketing thought leaders across SAS, the leader in data and AI, give their predictions on how brands can adapt and thrive in 2026. Seismic shift in marketing “We’re in the…
Το 2026 γίνεται έτος προετοιμασίας, μάχης συμφερόντων και πολιτικών συγκρούσεων γύρω από το ψηφιακό μέλλον της Ευρώπης. Η Ευρωπαϊκή Ένωση μπαίνει στο 2026 με ψηφιακούς στόχους που, πέρα από τεχνοκρατικό όρο, αποκτούν έντονη πολιτική και γεωστρατηγική σημασία. Το «έτος ψηφιακής προετοιμασίας» που περιγράφει η Κομισιόν αντιπροσωπεύει περισσότερο από μια σειρά νόμων — είναι δοκιμασία ισχύος, συμφωνιών και συγκρούσεων ιδεών εντός της…
Company Logo The Global Data Science and Predictive Analytics market offers significant opportunities driven by growing enterprise data and the need for real-time intelligence. Cloud infrastructure enhances accessibility, while AI/ML integration accelerates analytics capabilities. Addressing the skills gap remains crucial for sustaining growth. Data Science and Predictive Analytics Market Data Science and Predictive Analytics Market…
