ACT! Project shows Indonesia ready to consume sustainable products – Markets
omestic trends toward sustainable product consumption are underway with more farmers adopting sustainable production practices, shows ACT! (Accelerating Consumer Transformation and Sustainability in Indonesia), a project consortium established at the Trade Expo Indonesia (TEI) 2026.
The project, together with its members and partners, had an interactive booth and took part in two talk show sessions during TEI, which ends on Sunday, the consortium said in a press release issued on Friday.
The booth showcased the readiness of Indonesian commodity supply chains in both domestic and global markets, while encouraging industry players to recognize the importance of sustainable practices.
Taking the theme “One Standard, Two Markets: Tracing 4 Indonesian Commodities from Farms to Consumer Tables and Global Export Markets”, the booth featured an interactive discussion area with the consortium team, comprehensive educational materials, a virtual reality coffee farm experience, and sustainable coffee tasting sessions with baristas for visitors and businesses.
“The ACT! Project is committed to supporting industry players and farmers in implementing sustainable practices, particularly for key commodities, such as cocoa, coffee, tea and palm oil,” Rainforest Alliance managing director for Asia Pacific, Chandra Panjiwibowo, said on Oct. 14, as quoted by the statement.
“The sustainable consumption trend is a positive opportunity to expand market access and competitiveness in the supply chains.”
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Meanwhile, SCOPI executive director Ade Aryani said that the participation in Trade Expo Indonesia 2026 allowed ACT! Project to promote the connection between sustainable production practices at the farmer level and market needs and consumption behavior.
“Business players, particularly the hotel, restaurant and cafe [HoReCa] sector, play a key role in expanding consumer access to sustainable products, including coffee,” she said, as quoted by the statement.
“Through collaboration across the value chain and stronger traceability, we want sustainability to be not only part of the production process but also a factor in how businesses and consumers choose products.”
The ACT! Project also participated in two talk shows sessions. The first session took the theme “From Sustainable Sources to Real Impact: Stories from Farmers & Certification Experts in Responding to Sustainable Retail & HoReCa Trends” and was held on Wednesday.
The speakers discussed the dynamics and challenges of changing farming practices, conditions on the ground along the production chain, how retailers and the hotel, restaurant and café (HoReCa) sector build sustainable sourcing and certification into their marketing strategies, and the ACT! Project’s initiatives to expand the distribution and promotion of sustainable coffee, tea, chocolate and palm oil.
The second session was held on Thursday, titled “Traceability as Value Added: Proving the Readiness of 4 Indonesian Commodities to Face EUDR and Penetrate Global Markets”.
The ACT! Project consortium views global trade sustainability requirements as an opportunity, rather than a threat, for producers and farmers to adopt sustainable practices and expand market reach for Indonesian commodities.
The speakers emphasized the requirements of the European Union Deforestation Regulation (EUDR), an EU policy requiring targeted commodity products to be deforestation-free, the Indonesia-EU Comprehensive Economic Partnership Agreement (IEU-CEPA), and other sustainability-related export regulations.
