Thirty future marketing leaders will take part in this year’s Scholarship, which aims to help people develop the skills they need to take up senior roles. Thirty future marketing leaders will take part in this year’s Scholarship, which aims to help people develop the skills they need to take up senior roles. The Marketing Academy…
The Budget was balancing long-term technology ambitions with near-term execution. Deepak Kedia, Chief Financial Officer, Mastek Group “The Union Budget 2026 reinforces the government’s focus on building a strong technology and innovation ecosystem. The expansion of the India Semiconductor Mission 2.0 and the Biopharma SHAKTI programme highlight the role of innovation-led manufacturing and digital self-reliance….
bring art back to schools offers useful background here. Consumer Distrust: A Brand’s Worst Nightmare The flood of AI-generated content has resulted in rising consumer skepticism. As audiences become increasingly aware of the prevalence of automation in marketing, they may begin to question the authenticity of the messages being presented to them. This distrust can…
India’s BFSI sector has never lacked scale. What it has historically struggled with is meaningful connection. As the sector heads into 2026, that gap is becoming impossible to ignore. Market capitalisation has crossed the $1 trillion mark. Digital payments have gone mainstream. Insurance, banking and investments now sit inside everyday apps and platforms. And yet,…
Artificial intelligence in advertising.) What makes AdRoll particularly appealing is its focus on retargeting. With its robust machine learning algorithms, the platform can predict which users are most likely to convert and tailor messaging accordingly. As competition in digital advertising intensifies in 2026, AdRoll’s emphasis on personalized, multi-channel strategies will help brands maintain an edge…
Choosing between IIDE and Kraftshala in 2026 comes down to 4 things: program depth, learning format, what real students are saying publicly & outcome each institute offers. Both are credible names in India’s digital marketing education space, but they sit at very different ends of the spectrum. IIDE is recognised as one of India’s most…
