By Momo Messerschmidt Influencer and creator marketing is one of the top strategies brands are leveraging in 2026 to reach, engage, and convert consumers. Over 56% of Gen Z users consider influencer content more “relevant” than traditional television or film, and 41% of this generation use social media platforms as their primary search engine, showcasing how…
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Join David Nelkin on 14 April at 7pm as he discusses Youtube and the new SEO advantage for dental practices. Short-form video has quietly become one of the most powerful visibility and conversion tools available to dental practices. Google is prioritising video in search results. Patients are consuming answers in 30 seconds instead of reading…
New York [US], April 3 (ANI): American multi-platform media powerhouse FOX News Media has consolidated its position as a dominant global force in digital and cable news, concluding the first quarter of 2026 as the “No. 1 news brand on YouTube.” According to data from Emplifi, the US-based network outperformed its international rivals by securing…
YouTube will launch its conversational AI assistant on smart TVs today. With this update, viewers have more active control over the content they stream on the largest screen in their home. While the video is playing, users can ask questions about the content or request a summary instead of stopping playback. This functionality was tested…
In industry-driven marketing environments, efficiency is rarely optional – it’s operational. Teams working across content, SEO, and distribution pipelines increasingly rely on AI productivity tools to compress timelines and expand output. One example gaining steady traction is the YouTube Transcript Generator, especially in sectors where video content dominates knowledge sharing, such as education, SaaS, and…
On Monday (March 16), Lyor Cohen, global head of music at Google and YouTube, reaffirmed the company’s stance on generative AI and highlighted its emphasis on being “a primary driver of fan loyalty” in his first newsletter of the year. In the newsletter, published on the YouTube blog and sent to music industry partners, Cohen…
YouTube has unique strengths when it comes to influencer content. YouTube videos tend to be longer than those on other social media platforms, and the average YouTube user spends nearly an hour on the platform every day. This gives brands and creators more time to tell nuanced stories, demonstrate the value of products, and build…
The development of artificial intelligence has resulted in strong creative resources, which is also accompanied by a threatening issue: deepfakes. AI deepfake videos powered by generative AI deepfakes are becoming increasingly sophisticated, making it harder for users to distinguish between authentic content and manipulated media online. Such AI-generated video and audio clips are capable of…
YouTube is expanding its AI-generated likeness detection tool to include journalists, government officials and political candidates, as the platform responds to growing concerns about deepfakes and impersonation online. Copyright enforcement The feature, first introduced last year to creators in the YouTube Partner Programme, allows individuals to identify and flag AI-generated videos that use their face…
