WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

WPP Enterprise Solutions signs multi-year deal with AWS to scale AI across marketing and commerce

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New Delhi: WPP Enterprise Solutions, the global business transformation operating unit of WPP, announced that it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).  The agreement accelerates how enterprise brands close the gap between AI experimentation and scaled business impact across commerce, customer experience and marketing operations. The prevalence of…

WPP launches WPP Production to scale AI-driven content globally

WPP launches WPP Production to scale AI-driven content globally

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WPP has launched WPP Production, a global content powerhouse designed to help clients reimagine growth through world-class production, advanced generative AI, and cinematic storytelling. The move unites WPP’s production expertise, including Hogarth, into a single platform aimed at delivering speed, scale, and creativity across its client roster. Richard Glasson, global CEO of Hogarth, will lead…