Best AI Tools from Google: Top Picks for Work, Media & Code

Best AI Tools from Google: Top Picks for Work, Media & Code

What if you could explore a range of AI-driven innovations that not only enhance productivity but also ignite creativity in unexpected ways? Below, Parker Prompts breaks down how Google’s diverse AI offerings deliver on this potential, diving into 30 different creations to identify the standouts. From generating hyper-realistic visuals to streamlining intricate processes, these advancements…

Hybrid work boosts productivity only when paired with AI and automation

Hybrid work boosts productivity only when paired with AI and automation

Productivity gains in the post-pandemic workplace are not coming from remote work alone, but from how firms combine it with automation and artificial intelligence, according to new research that challenges years of fragmented debate over hybrid work models. Evidence shows that companies treating work-from-home (WFH), AI, and digital tools as a single operating system achieve…

Scaling AI starts with redesigning work, not adding tools

Scaling AI starts with redesigning work, not adding tools

There is a narrative circulating in many organisations at the moment and on the surface it sounds positive. People feel more productive because they are experimenting with AI assistants, drafting content more quickly, analysing information faster and automating tasks previously done manually. In conversation, individuals often speak with genuine enthusiasm and report experiencing meaningful benefits…

How Vietnam makes influencer marketing work | Analysis

How Vietnam makes influencer marketing work | Analysis

In early 2024, a single TikTok livestream in Vietnam generated an astonishing VND 75 billion in sales, approximately US$3 million. Hosted by the TikTok account ‘Quyen Leo Daily’, the stream targeted family-oriented consumers and owed much of its success to popular influencers who ignited excitement and engagement, driving strong sales momentum.   It’s not unusual…

How AI Agents Are Re-Architecting Knowledge Work

How AI Agents Are Re-Architecting Knowledge Work

Step by Step Knowledge Workers Reinvent Their Tasks In the early 1900s, Henry Ford did not invent the automobile. He invented the factory floor. Productivity did not rise because workers tried harder; it rose because work was decomposed, standardized, and reassembled around specialized machines operating as a system. Today, knowledge work is finally getting its…

Apple Employees Use Internal ‘Enchanté’ AI Chatbot to Accelerate Work

Apple Employees Use Internal ‘Enchanté’ AI Chatbot to Accelerate Work

TL;DR Internal Tool: Apple deployed Enchanté, a ChatGPT-like assistant, to employees in November 2025 for productivity tasks. Dual System: The company operates two AI tools – Enchanté for general tasks and Enterprise Assistant for corporate knowledge. Testing Strategy: Apple uses employee feedback from these internal tools to refine AI capabilities before consumer release. Privacy Focus:…

The Future of Technology Is Speeding Ahead With Innovations Reshaping How We Live and Work

The Future of Technology Is Speeding Ahead With Innovations Reshaping How We Live and Work

1. Which tech trend will impact everyday life the most? The most significant impact of AI performance would be through its usage alongside routine operations. 2. Is quantum computing ready for consumers? Not at all, the impact is still confined to the specialized sectors only. 3. Will mixed reality replace laptops? Not directly but indirectly…

How are you using generative AI at work? Share your story

How are you using generative AI at work? Share your story

Open this photo in gallery: Some companies are mandating employees use artificial intelligence tools.elenabs/iStockPhoto / Getty Images AI is going to change work forever — or so we’re told. Tools like ChatGPT, Gemini, Copilot and many others are designed to speed up work, unleash creativity, handle boring tasks and increase productivity. Some companies are mandating…