There’s less traffic and more visibility… who’s the winner?

There’s less traffic and more visibility… who’s the winner?

CANVA SEO is undergoing one of the most profound transformations since the creation of Google. Ranking at the top no longer guarantees visits, and visibility does not always translate into traffic. In 2026, the landscape is clear, yet uncomfortable for brands and publishers: there will be fewer clicks, more exposure, and new questions about who…