Valve rewrite Steam’s GenAI disclosure rules to more explicitly allow AI-powered “efficiency” tools

Valve rewrite Steam’s GenAI disclosure rules to more explicitly allow AI-powered “efficiency” tools

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Valve have reportedly rewritten Steam’s AI disclosure form, essentially a declaration of a game’s generative AI usage that developers and publishers must complete to sell on the platform. The new form, shared by consultant Simon Carless, now specifies that while the presence of in-game GenAI content must still be divulged, including on the game’s store…

Valve changes AI disclosure guidelines, ‘AI powered tools’ are now exempt

Valve changes AI disclosure guidelines, ‘AI powered tools’ are now exempt

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TL;DR: Valve updated its Steam developer guidelines to require AI disclosure when generative AI is used to create game content, marketing materials, or in-game elements like images, audio, and text. Code-assisting AI tools do not require disclaimers, placing responsibility on players to assess AI content transparency. Valve has updated its guidelines for developers publishing on…