Google, Temasek and Bain forecast Thai digital economy GMV of US$72 billion in 2026, up 19%

Google, Temasek and Bain forecast Thai digital economy GMV of US$72 billion in 2026, up 19%

The report’s consumer-token measure stands at 15 million tokens per generative AI user in Thailand, placing it joint third among the six markets compared. This measure covers tokens used by paid personal accounts and excludes enterprise usage. Thai users turn to AI for practical tasks and information discovery, with roughly one-third of prompts concerning lifestyle…