Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his…
Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026 started on May 21, 2026 and took about 12 days to roll out completing on June 2, 2026. As a reminder, this is Google’s second core update of 2026. It follows the March 2026 core update,…
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished…
The March 2026 core update was the most volatile rollout Google has shipped in two years. Winners a… Share Post Pinterest Messenger The March 2026 core update was the most volatile rollout Google has shipped in over two years. From March 27 to April 8, roughly 80% of top-three results shifted. Nearly one in four…
Google’s May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this update felt larger than the last core update – the Google March 2026 core…
The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then that following weekend, we saw some significant ranking volatility, and then again, this past weekend, we saw…
Google’s second 2026 core update started on May 21 against an already-shifted baseline. Five … Share Post Pinterest Messenger On May 21, 2026, Google launched its second broad core update of the year via the Search Status Dashboard (Google Search Status Dashboard, May 2026). Five days in, the rollout’s behaviour is consistent with the March…
Alphabet is updating Google Search with new AI capabilities, inviting users to engage with its search engine much like they would with a conversational LLM. Announced as part of the I/O developer conference, the new features revolve around an upgrade to Google’s classic Search box, which is now becoming an “intelligent” box that’s more integrated…
As you know, Google announced the May 2026 core update on Thursday afternoon and it didn’t take long for the update to be felt by the SEO community. Many, not all, but many, started to feel the impact of this core update over the weekend. The update is far from done, but we saw signs…
Google officially announced the rollout of the May 2026 core update just now, on Thursday at around 11:43 am ET. This core update is expected to take about 2 weeks to roll out. Google said this “is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.” Google…
