BYD Unleashes AI for Global Marketing Expansion at Cannes Lions 2026, ETBrandEquity
BYD plans to deploy artificial intelligence agents across its global sales and marketing operations, a move designed to generate hyper-localised content in minutes and accelerate its challenge to legacy automakers. Stella Li of BYD with Martin Sorrell at Cannes Lions 2026In a fireside chat with Martin Sorrell, executive chairman of S4 Capital, at the Cannes…
