It was only a matter of time before marketers asked a familiar question: if developers can vibe code, can marketers vibe market? At its simplest, vibe marketing shifts the marketer’s role from execution to intent. Rather than painstakingly crafting every headline, banner, visual or post, the marketer defines the vibe, the mood, tone, aesthetic and…
SEATTLE, WASHINGTON / ACCESS Newswire / February 17, 2026 / Each year, Creative Market brings together marketplace insights, cultural signals, and their Curation Team’s unique perspective to surface what’s taking hold in the world of visual design. Their newest trend report, Next in Design 2026, offers a curated perspective on the aesthetics shaping everything from…
If 2024 was the year generative AI proved it could talk, mid-2025 was when agentic AI proved it could do. The market stopped obsessing over clever outputs and started demanding completed workflows. That single shift explains why AI agents became the loudest, fastest-moving trend across enterprise AI adoption. “The promise is not conversation. The promise is…
On May 23, 2026, the international forum Web3 AI Conference will bring together global blockchain leaders, developers, and institutional investors. The event is held in strategic partnership with Bitget, a world-leading cryptocurrency exchange, and serves as an executive side event to CIPR, the country’s largest digital industry summit. Heritage Venue Meets Future Tech The conference…
TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing strategies in 2026, based on analysis using the platform’s AI-powered analytics tools combined with human interpretation of user data. The report, titled “TikTok Next 2026: Irreplaceable Instinct,” presents findings derived from TikTok One Insight Spotlight, TikTok Market Scope,…
Content by Anthony Dockrill I’ve already written about the biggest trend last year in audio, but 2025 also saw a new, disturbing trend that is going to help shape this year and beyond. Namely, the accelerating use of AI under the umbrella of ‘innovation’, but which is really here to save a few coins and…
Sergio Amati, General Manager di IAB Italia, ha seguito per Engage il CES 2026. Di seguito il suo reportage sull’evento, da cui emergono alcune tendenze destinate ad avere un impatto sempre più tangibile sull’innovazione del marketing digitale. Il Consumer Electronics Show (CES) di Las Vegas, appena terminato, è il più grande evento mondiale dedicato all’innovazione:…
In 2025, consumers moved through the world in response to — and rejection of — the digital. But with innovation moving at breakneck speed, a packed cultural calendar and major events in the world of sport, brands may need to reassess their playbooks to capture consumers through the new year. Here are the key consumer…
