Hotels are shifting marketing spends to where travellers scroll, search and book

Hotels are shifting marketing spends to where travellers scroll, search and book

New Delhi, Travellers today are discovering hotels very differently from how they did just a few years ago.  What was once driven by glossy brochures, travel magazine features, and outdoor advertising has steadily shifted to search engines, social media feeds, creator-led storytelling, and online reviews. For hospitality brands, this shift has prompted a major rethink…