Cloudflare CEO Matthew Prince believes bots are on track to dominate internet traffic. Speaking in an interview at the SXSW conference in Austin this week, he said that, given the rapid growth of artificial intelligence, AI bot traffic could exceed human-generated traffic online by 2027. Prince explained that bot activity has surged alongside advances in…
CANVA SEO is undergoing one of the most profound transformations since the creation of Google. Ranking at the top no longer guarantees visits, and visibility does not always translate into traffic. In 2026, the landscape is clear, yet uncomfortable for brands and publishers: there will be fewer clicks, more exposure, and new questions about who…
Why Your Website Stays Invisible on Google Ever wondered why some websites always show up on Google while others stay invisible? The secret is SEO. Today, growing online isn’t just about being present—it’s about being found. Without the right tools and strategies, reaching your audience can feel like guesswork. Modern SEO tools make it easier…
PHOTO ART: MERCA2.0 | GEMINI The digital journalism industry is bracing for a radical shift: the day when Google stops being the traffic source that fuels millions of visits to media outlets around the world—and, with it, one of publishers’ core business models. READ ALSO. SEO is no longer enough: this is how brand visibility changes…
Key Takeaways Prioritize AI referral traffic and mobile-first shopping flows to capture higher-intent buyers and beat competitors still chasing slow-growing desktop web visits. Track traffic source, engagement, and conversion across web, mobile web, and apps, then shift budget and content toward the channels that show the strongest purchase intent. Use AI personalization like smarter recommendations,…
The 2025 holiday season didn’t just break spending records, it marked a turning point for how consumers discover and choose brands. A record $257.8 billion was spent online, including more than $4 billion per day for 25 days during the 2025 holiday season, up from 18 days in 2024. Buy Now Pay Later services also reached a $20 billion milestone and traffic to retail sites from generative…
Classified in: Science and technology, BusinessSubjects: PDT, SVY Research Published to SSRN, Zenodo, and ResearchGate Defines Generative Engine Optimization (GEO) and Authority Engine Optimization (AEO) as Critical Evolution of Traditional SEO PORTLAND, Ore., Jan. 7, 2026 /PRNewswire/ — As businesses face a projected 50% decline in organic search traffic by 2028, independent intelligence firm Drewis…
