Influencer marketing in IPL 2026 to touch ₹700 crore
The number of creators posting IPL-related content has doubled to 1.2 million from 2024 to 2025 What’s the story The Indian Premier League (IPL) is set to witness a major surge in influencer marketing, with brands increasingly relying on creators to connect with audiences during the tournament. A recent report by creator intelligence platform Qoruz…