BBC on TikTok’s evolving trends.) Engagement Strategies for Brands Brands are also keenly aware of the July 2026 TikTok trends, looking to harness the emotional power of these audio formats. It’s not enough for brands to just create ads anymore; they must participate in the conversation. Successful brands are embracing the viral nature of TikTok…
Image: Solen Feyissa on Unsplash.com In the never-ending rush of short-form videos, achieving results takes more than bursts of inspiration; it’s about making smart moves and squeezing the most out of every minute. These days, with algorithms practically acting like digital talent scouts, more creators and brands are leaning on clever tools that keep their…
The announcements were made during the Cannes Lions International Festival of Creativity 2026, where TikTok unveiled Symphony Agent, an AI-powered assistant designed to help advertisers develop campaigns based on audience insights and trending content on the platform. The company also announced the regional rollout of several advertising, creator collaboration, and analytics products to support businesses…
KUALA LUMPUR, June 20 — Artificial intelligence (AI) chatbots, short-form video, and independent content creators are rapidly transforming how people consume news worldwide, posing new challenges to traditional media organisations struggling to retain audiences, according to the Reuters Institute Digital News Report 2026. The latest report, based on nearly 100,000 interviews with online news consumers…
Common advanced TikTok affiliate strategy mistakes Even sellers who get the strategy right can burn it with bad execution. Here are the most common mistakes in TikTok Shop affiliate marketing – and what to do instead. Recruiting too many low-performing creators Low-performing affiliates can increase product costs, management time, and inconsistent affiliate content without generating…
Custom products, global reach TikTok affiliate marketing is reshaping how brands and creators make money online. Instead of relying on ads alone, businesses grow through short videos, creator partnerships, and performance-based commissions that feel more native to how people actually use TikTok. We’ll explore how TikTok affiliate marketing works, how to attract the right creators,…
By Momo Messerschmidt Influencer and creator marketing is one of the top strategies brands are leveraging in 2026 to reach, engage, and convert consumers. Over 56% of Gen Z users consider influencer content more “relevant” than traditional television or film, and 41% of this generation use social media platforms as their primary search engine, showcasing how…
What’s actually going viral on TikTok in 2026 and why does it seem to change overnight? Trends today are driven by search behaviour, tight-knit niche communities, authentic storytelling, and how quickly users jump into the moment. For brands, it’s not just about spotting trends, but understanding what makes them click and how to respond…
TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their …
TikTok is hoping to make some noise through a big new audio and podcast partnership with iHeartMedia. In teaming with iHeart, the viral video app is dropping the visuals: The companies are launching TikTok Radio from iHeart, a live audio channel that will blend content from creators with music. It will launch March 13 on…
