Marketing automation deals with the processes that marketers have to perform on a regular basis, such assending follow-ups, adding new persons to contact lists, and publishing pre-scheduled posts. AI makes these workflows more flexible. It can track a prospect’s activity, notice that a campaign is starting to slow down, or pick up patterns…
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“I want to incorporate generative AI into my marketing tasks, but I don’t know where to start.” “I’m using ChatGPT, but I end up doing most of the work myself anyway.” Are you struggling with these kinds of concerns? Marketing involves many time-consuming tasks, such as gathering information, conducting competitor research, writing ad copy, creating…
Tired of giving AI the same instructions every week? Gemini Gems are specialized assistants you can reuse for recurring tasks, from writing and learning to career planning and brainstorming.
Artificial intelligence (AI) is entering a different phase of enterprise adoption. The first wave was about assistance. Employees used copilots to write, summarize, analyze, code, and search. The next wave is about execution, with AI agents capable of carrying out defined tasks and agentic systems coordinating multiple steps across a workflow. That shift changes the…
There is a quiet productivity crisis running through finance leadership, and it has nothing to do with market conditions or interest rates. More than half of CFOs believe AI will transform their role within the next three to five years, yet only 1% have fully integrated it into their work. Meanwhile, the majority of those…
In 2026, work has a habit of expanding into all the spaces around the actual job. A decision needs context, a conversation needs chasing, a document needs shaping before anyone can use it, and so on. None of this is wasted work exactly, but it is often the part that stops people getting to the…
More than half of employees are actively avoiding artificial intelligence tools at work, choosing to complete tasks manually instead, even as organisations continue to invest heavily in the technology. That’s according to data showing that 54 percent of workers bypassed AI tools at least once in the past month, while a further 33 percent have…
Last October, Adobe previewed a new assistant under the “Project Moonlight” moniker that could do tasks for you by tapping different Adobe apps like Acrobat, Photoshop, and Express. That product is now being launched as Firefly AI Assistant. The Firefly AI Assistant will be available in public beta in the coming weeks. The company didn’t…
Google workers are using a new software called Agent Smith to handle coding and other routine jobs. This AI tool allows employees to finish their work using only their mobile phones. According to reports from Business Insider, the tool is so popular that Google had to put limits on who can use it to keep…
Automating repetitive tasks in Excel can significantly enhance efficiency and Office Scripts provide a structured way to achieve this. By incorporating loops, you can create workflows that dynamically handle tasks such as generating PDFs for filtered dashboard views. For instance, Excel Off The Grid demonstrates how to use slicers in conjunction with loops to filter…
