How Brands Use Synthetic Personas to Create High-Impact Campaigns

How Brands Use Synthetic Personas to Create High-Impact Campaigns

In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same as understanding people. Organizations often struggle to translate large volumes of customer information into meaningful marketing strategies that resonate with real audiences. This challenge has fueled the rise of AI-powered audience modeling, helping marketers…

APOB AI Accelerates Digital Content Creation with Next-Generation AI Influencer and Synthetic Media Tools

APOB AI Accelerates Digital Content Creation with Next-Generation AI Influencer and Synthetic Media Tools

New York, United States, March 25, 2026 /MarketersMEDIA/ — APOB AI today announced major enhancements and the continued expansion of its all-in-one synthetic media platform, designed to support brands, marketers, and creators operating in the rapidly evolving autonomous digital economy. This momentum comes as artificial intelligence continues to reshape global commerce, moving beyond experimental applications…

AI deepfake detection tool targets surge in synthetic medical claims fraud

AI deepfake detection tool targets surge in synthetic medical claims fraud

Codoxo has launched a new artificial intelligence (AI)-powered deepfake detection tool designed to help US health plans identify fraudulent medical documentation before claims are paid. The solution, called Deepfake Detection, analyses medical records, clinical notes, diagnostic images, and claim context to identify AI-generated or manipulated evidence submitted in support of claims. The company says the…

Scientists Use AI to Create First-ever Functional Synthetic Life, Because What Could Go Wrong?

Scientists Use AI to Create First-ever Functional Synthetic Life, Because What Could Go Wrong?

AI-generated image. While the world was busy arguing over AI-generated art and essays, a team at the Arc Institute and Stanford University was training AI on a much more complex language: the code of life itself. In a breakthrough study published on the preprint server bioRxiv scientists revealed they have successfully used generative AI to…