B2B marketing in 2026: subtle celebrity, empowered employees, and immersive experiences
B2B marketing is changing in unexpected ways. Alison Michael of Sköna examines the trends currently powering the shift. While we’ve seen big-name celebrities appear in B2B ads, Michael says more subtle partnerships are on the horizon (Palo Alto Networks/Youtube) For years, B2B marketing and all of our clients have talked about transformation. In 2025, the…
