The Shift Towards Structure and Strategy, ETBrandEquity

The Shift Towards Structure and Strategy, ETBrandEquity

India’s influencer market is heading toward ₹3,375 crore by 2026, according to EY’s State of Influencer Marketing in India report. The creators are there. The budgets are moving. And yet, many brands are quietly stepping back not because influencer marketing doesn’t work, but because theirs doesn’t. The gap isn’t about money. It’s about structure. And…

NeoBio.ai Launches AI-Native Ecosystem to Build a Long-Term Value Circulation Structure

NeoBio.ai Launches AI-Native Ecosystem to Build a Long-Term Value Circulation Structure

As artificial intelligence continues to evolve from a productivity tool into core digital infrastructure, global digital platforms are entering a new phase of development. While recommendation algorithms, automated decision-making, and intelligent interactions have significantly improved efficiency, the underlying structures of value distribution have largely failed to evolve alongside these advances. NeoBio.ai emerges in this…