The Shift Towards Structure and Strategy, ETBrandEquity
India’s influencer market is heading toward ₹3,375 crore by 2026, according to EY’s State of Influencer Marketing in India report. The creators are there. The budgets are moving. And yet, many brands are quietly stepping back not because influencer marketing doesn’t work, but because theirs doesn’t. The gap isn’t about money. It’s about structure. And…