TL;DR Take-Two CEO Strauss Zelnick confirmed that generative AI plays “zero part” in GTA 6’s development, calling Rockstar’s worlds “handcrafted” down to every building and street. The game launches 19 November 2026 on PS5 and Xbox Series X/S, roughly 18 months behind its original internal target. While Take-Two uses AI for testing and productivity across…
Generative artificial intelligence has become a major part of video game development. Studios are experimenting with tools that streamline certain processes, but AI has also sparked a debate about the moral limits of this technology. In an interview with GamesIndustry.biz, Take-Two Interactive CEO Strauss Zelnick discussed the use of artificial intelligence in GTA 6. Although…
Take-Two Interactive CEO Strauss Zelnick has told GamesIndustry.biz that the company is making extensive use of AI and “always has”, but said it was deployed in tools rather than creativity, and “generative AI has zero part in what Rockstar Games is building” for GTA 6. He was speaking ahead of the release of the company’s…
