What it takes to be a CMO in 2026 (spoiler: it’s complicated)
Change happens at an ever-faster rate, and CMOs have to keep up. Julia Zimmermann reflects on new research revealing the hopes and fears of marketing leaders. CMOs must balance speed with strategy… and a range of other considerations, explains Zimmermann Let’s be honest: being a CMO has never been easy. But heading into 2026, it’s…
