Digital tourism marketing: How we can ‘SPEED’ economic growth through strategic positioning
By Salami Abdul MOHAMMED The tourism industry contributed US$4.82 billion to Ghana’s economy in 2024 which made up 5.7 percent of its GDP. Tourism employs 370,000 Ghanaians directly. Compared to its African neighbors such as Kenya, Rwanda and Tanzania, Ghana is underperforming. With Ghana having recently come out of stabilization and now seeing its cedi…