Sony Group President and Chief Executive Officer Hiroki Totoki believes that future PlayStation projects will greatly benefit from artificial intelligence technologies, having said as much during a recent corporate meeting. Nonetheless, the executive indicated that Sony would adopt a measured approach in adopting AI tech, stressing the importance of retaining a human touch in PlayStation…
In a recently released corporate strategy presentation, Hideaki Nishino, President and CEO of Sony Interactive Entertainment, detailed the company’s approach to using AI in game development. Nishino described AI as a “powerful tool” to support Sony’s mission to become the best place to play and publish. The presentation specifically mentions automating workflows, improving productivity, and…
Sony doesn’t believe that AI, generative or otherwise, will replace actual creatives in animation or games production. VIEW GALLERY – 2 IMAGES Sony executive management once again comments about the use of artificial intelligence in content production, saying that AI is another utility or tool that a professional creator would have in their toolbelt–so to…
