Credit: Kampus Production from Pexels Influencers and followers together are more effective than influencers alone. UConn marketing professor Nicholas Lurie and two colleagues have found a little-known method for significantly enhancing social media influencer marketing. In a recently published article in the Journal of Marketing, the researchers highlight how seeding the combination of a prominent…
My post last week was all about the political ramifications of social media. But they are called “social” media for a reason. The social effects are easily as important and problematic. So here goes: the problem and some solutions. The news from around the world (not yet in Israel with “bigger issues” to deal with)…
[July 07, 2026] Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, announced the launch of Klaviyo Social Marketing; a new product built for connecting siloed social media engagement to omnichannel marketing strategies that drive revenue and more personalized customer experiences. …
In 2026, social media trends are changing how we discover products, judge businesses, and figure out what’s worth our time. AI is speeding up content production, but audiences are becoming more critical of impersonal and repetitive posts. The better question for businesses is not simply what is trending now in social media—it is how to…
1. Is posting on social media enough for business growth? No. Social media helps brand awareness, but businesses need multiple digital channels for sustainable growth. 2. Why is organic reach on social media declining? Platform algorithms now prioritize paid advertisements, entertainment content, and creator-driven posts. 3. Why is SEO more valuable than social media alone?…
Understanding social media dynamics.) Building a community involves strategies like interactive polls, live Q&A sessions, and user-generated content challenges. These tactics not only increase engagement but also create a feedback loop where users feel their voices are heard. The more a community feels involved, the more they will rally around a brand, amplifying its reach…
We wake up to ‘Good Morning’ WhatsApp forwards and scroll through late night memes on Instagram, social media has powered the life of millions of Indians everyday. In this day and age, an average person can not imagine a life without their phone. Whether it’s morning news updates or watching a food recipe on YouTube,…
It’s almost midnight when the phone buzzes – a client text, a comment that needs a reply, a trend that will be stale by morning. For the people who run brand accounts on social media, the workday never really ends. We’re marketing researchers who study digital and social media wellness and teach the students who…
Associated Press on social media impact.) Furthermore, experts recommend that individuals engage in self-reflection about their social media habits. Keeping a journal or discussing feelings with friends can help users understand their emotional responses to social media. By identifying triggers, users can make more informed decisions about their online engagement, ultimately leading to healthier interactions….
Concerns about the impact of social media on young people have intensified in recent years, with parents, educators, and child development experts increasingly questioning how digital platforms shape wellbeing, learning, and social interaction. While restricting access is often presented as a way to reduce online harms, some experts argue that limiting social media use alone…
