Snap Inc. Generative AI Lead Grigorii Sotnikov on Why Game Developers Are Ignoring Their Most Powerful Creative Tool
Every major creative industry has been reshaped by generative AI in the past three years. Graphic designers use diffusion models to iterate on concepts in minutes. Video editors rely on AI-powered tools for compositing and effects. Social media platforms deploy on-device generative models that transform faces, scenes, and environments in real time. But game development—the…
