AI isn’t shrinking jobs, it’s exposing a bigger talent crisis

AI isn’t shrinking jobs, it’s exposing a bigger talent crisis

Marketing complexity is increasing, not decreasing Demand is rising for operational and technical roles Agency models are evolving toward leaner, smarter structures AI is redistributing opportunity globally As generative AI accelerates content production across global marketing organisations, a new reality is emerging: the industry isn’t facing a shortage of ideas, it’s facing a shortage of…