NI tech leaders warn focus must shift to “practical AI” over hype

NI tech leaders warn focus must shift to “practical AI” over hype

Image credit: AwakenHub Northern Ireland’s tech leaders have sent a clear message to policymakers that the region’s biggest competitive advantage lies not in chasing ‘hype or AI unicorns’ but in embedding applied AI into the everyday operations of its SMEs. The message follows the first NI Tech Leaders Roundtable event hosted by AwakenHub and the…

Filipino consumers shift to authentic content as creator marketing evolves in 2026

Filipino consumers shift to authentic content as creator marketing evolves in 2026

Filipino consumers are changing how they decide what to buy, as highlighted during a closed webinar hosted on February 26 by Unbox Creator Network founder and president Carlo Ople. The session, attended by brand managers and marketing leads, focused on emerging trends in creator marketing and how shifting audience behavior is affecting brand strategies in…

Vibe Marketing is a structural shift, not a social trend

Vibe Marketing is a structural shift, not a social trend

It was only a matter of time before marketers asked a familiar question: if developers can vibe code, can marketers vibe market? At its simplest, vibe marketing shifts the marketer’s role from execution to intent. Rather than painstakingly crafting every headline, banner, visual or post, the marketer defines the vibe, the mood, tone, aesthetic and…

Strategic shift key for businesses to see AI deliver productivity gains

Strategic shift key for businesses to see AI deliver productivity gains

Business leaders will drive increased levels of training and engagement with AI over the coming months as they seek to tap into its full potential, says one leading HR consultant. Laura Flynn, head of people consulting at EY Ireland, warns that employers risk leaving significant productivity value on the table as their employees are not…

Budget 2026–27 signals shift to supply-side growth, deep-tech, and digital infrastructure: Tracxn

Budget 2026–27 signals shift to supply-side growth, deep-tech, and digital infrastructure: Tracxn

The Union Budget 2026–27 marks a clear shift in India’s economic strategy, moving away from consumption-led stimulus towards supply-side enablers, digital infrastructure, and long-term capacity creation, according to insights released by startup data platform Tracxn. The Budget, it said, underscores fiscal discipline and execution while continuing to back innovation-driven sectors that support India’s position as the world’s third-largest…

Dubai Performance Marketing Agency TIDAL Digital Reports Record-Breaking 2025, Signals Shift in Regional Brand Strategy

Dubai Performance Marketing Agency TIDAL Digital Reports Record-Breaking 2025, Signals Shift in Regional Brand Strategy

TIDAL Digital, the Dubai-headquartered brand-led performance marketing agency, today announced its strongest financial performance since its founding, with 2025 delivering record revenue, improved profitability, and significant team expansion across four countries. The agency, which specialises in integrating brand building with measurable performance outcomes, reported 28% year-on-year revenue growth and 18% increase in profitability –…

Public Health Transformation Summit 2026 outlines India’s shift to rights-driven, digital public health

Public Health Transformation Summit 2026 outlines India’s shift to rights-driven, digital public health

Public Health Transformation Summit 2026 outlines India’s shift to rights-driven, digital public health – Express Healthcare Home News Public Health Transformation Summit 2026 outlines India’s shift to rights-driven, digital public health You cannot print contents…

CES 2026 Sees AI Industry Shift Focus from Hardware to AI Product Deployment

CES 2026 Sees AI Industry Shift Focus from Hardware to AI Product Deployment

Classified in: Science and technologySubject: TDS LAS VEGAS, Jan. 13, 2026 /PRNewswire/ — At CES 2026, industry discussions around artificial intelligence are moving beyond hardware innovation and toward the challenges of taking AI-native products from launch to global adoption. This shift was a central theme at “CES 2026: Builders, Brands and Beers”, a side event…