Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Every company has the same AI tools now, so access is no longer a differentiator. Using AI to speed up existing work improves productivity but doesn’t enhance your competitive advantage. AI adoption has become almost meaningless as a measure of competitive advantage. Nearly every company…
New research, alongside a go-to-market intelligence partnership, identifies key traits that set high-performing B2B marketing teams apart in 2026. These teams utilize buying groups, full-funnel attribution, and ensure AI visibility for their brands to achieve success. Such strategies help them stay ahead in the competitive marketing-tech landscape. This story was produced through MarketScale. See how…
After three years of widespread generative AI adoption, our data reveals only a small percentage of U.S. employees use AI in such a way that it enhances their thinking. Most workers either resist the technology entirely or use it passively. A small group — call them fluent users — does something fundamentally different. So, what…
