Anteriad: B2B Strategies That Separate Top Performers from the Rest

Anteriad: B2B Strategies That Separate Top Performers from the Rest

Byadmin

Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO alignment correlate with better marketing outcomes and stronger revenue impact. An annual report from Anteriad uncovers the key challenges and opportunities that many B2B marketers face…

Anthropic and OpenAI build separate ventures to expand enterprise AI adoption

Anthropic and OpenAI build separate ventures to expand enterprise AI adoption

Byadmin

Anthropic has partnered with Blackstone, Hellman & Friedman and Goldman Sachs to launch a new AI services company aimed at helping mid-sized businesses adopt AI tools powered by Anthropic’s Claude model. The new company will work with organisations across sectors including healthcare, manufacturing and financial services. Applied AI engineers will work alongside the venture’s engineering…

Redesigning how humans and tech collaborate will separate leaders from laggards in 2026: Capgemini

Redesigning how humans and tech collaborate will separate leaders from laggards in 2026: Capgemini

Byadmin

With the re/insurance market facing compounding pressures in 2026, Capgemini’s Luca Russignan has suggested the gap is widening between those who execute and those who merely experiment, as AI’s double-edged nature rewards true trailblazers who are redesigning processes around the technology rather than simply adopting it. In a New Year discussion with Reinsurance News, Russignan,…