Don’t you love it when you search for something online, and the whole answer to your query just comes up? Do you think this is a coincidence, or perhaps it’s just luck or Google’s algorithm working long nights? Well, it’s none of those things. It might seem random, but it’s not. This very phenomenon is…
Significant Rise in AI Overviews for Branded Google Searches In September 2026, AI Overviews related to branded Google searches witnessed a remarkable increase, nearly tripling in volume. Tracking teams focused solely on rankings and clicks may overlook this pivotal evolution. Moreover, a 13-day Google spam update, concluding on October 8, has further complicated the interpretation…
How much of an impact is the rise of AI-driven “zero-click searches” having on traffic to personal blogs and note? Based on the latest research data, we will organize the current reality and countermeasures. Zero-click search is no longer just a “niche phenomenon” According to research by web analytics firm SparkToro and others, the proportion…
Good morning. This is the SEO news for October 10, 2026. This morning, we will cover the rollout status of the September spam update, tracking data on the appearance rate of AI Overviews in brand name searches, a subtly useful improvement to Search Console, and two document updates released by Google. 1. Google September Spam…
The latest Datos x SparkToro Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web (via Google…
impact of AI on search engines.) For businesses, especially those in B2B SaaS or e-commerce, the problem is multifaceted. While transactional queries might be more resilient, the initial ‘discovery’ phase, often driven by informational searches, is where many potential customers first encounter a brand. If Google’s AI delivers the answer without a click, that crucial…
South Africans are starting to ask ChatGPT, Google’s AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar – and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search. For businesses and marketers that relied on that…
Understanding zero-click searches.) Additionally, the introduction of more visual search results, such as image carousels and video snippets, is changing the way users interact with information. Businesses that invest in creating high-quality visual content may find greater opportunities to engage users in a zero-click environment, as images and videos often enhance retention and comprehension of…
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you…
Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from 60.45% in 2024, a 7.56-point increase in two years. Fewer searches result in clicks. The share of searches generating at least one…
