The latest Datos x SparkToro Search Report is out, and it’s something of a doozy. AI is certainly on the rise, search still hasn’t been replaced (it’s not even in the process of), and more people than ever stay in Google’s ecosystem. Headline Findings: June was a record low for the open web (via Google…
impact of AI on search engines.) For businesses, especially those in B2B SaaS or e-commerce, the problem is multifaceted. While transactional queries might be more resilient, the initial ‘discovery’ phase, often driven by informational searches, is where many potential customers first encounter a brand. If Google’s AI delivers the answer without a click, that crucial…
South Africans are starting to ask ChatGPT, Google’s AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar – and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search. For businesses and marketers that relied on that…
Understanding zero-click searches.) Additionally, the introduction of more visual search results, such as image carousels and video snippets, is changing the way users interact with information. Businesses that invest in creating high-quality visual content may find greater opportunities to engage users in a zero-click environment, as images and videos often enhance retention and comprehension of…
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open web and are declining at an even faster rate. In fact, the report says 68.01% of Google searches ended without a click and if you…
Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from 60.45% in 2024, a 7.56-point increase in two years. Fewer searches result in clicks. The share of searches generating at least one…
Overall architecture of the StableOx-Cat AI Agent. MCP=Model Context Protocol. Credit: AI Agent (2026). DOI: 10.20517/aiagent.2026.03 A new artificial intelligence (AI) tool could make it much easier to discover better materials for clean energy technologies. The system, called StableOx-Cat, helps scientists identify stable metal oxide electrocatalysts—materials that play a key role in processes such as…
