The 9 GEO KPIs that matter in AI search (plus how to measure performance) Generative AI accounted for only 0.18% of traffic in 2025, yet AI-referred visitors posted a 54.15% session conversion rate. So while AI sends less traffic to your site, the visitors it refers are more likely to convert. That contrast helps show…
Alphabet is updating Google Search with new AI capabilities, inviting users to engage with its search engine much like they would with a conversational LLM. Announced as part of the I/O developer conference, the new features revolve around an upgrade to Google’s classic Search box, which is now becoming an “intelligent” box that’s more integrated…
Το Athens SEO για δεύτερη χρονιά ολοκληρώθηκε με τεράστια επιτυχία, καθώς φιλοξένησε μερικά από τα μεγαλύτερα ονόματα της παγκόσμιας κοινότητας του Search Engine Optimization (SEO) όπως η Aleyda Sodis (Orainti & Finchling), o Martin Splitt (Google), ο Mark Williams-Cook (Candour, AlsoAsked), η Lily Ray (Amsive, Algorythmic) και πολλοί άλλοι. Ο κόσμος του SEO ακόμα προσπαθεί…
Spread the loveAs we step into 2026, the conversation surrounding the future of search engines is more vibrant than ever. Amid the rise of artificial intelligence tools like ChatGPT and Gemini, a …
Africa’s largest B Corp-certified digital agency Rogerwilco walked away with five more awards for its generative engine optimisation (GEO) and AI-driven digital work at the Marketing + Media Alliance (MMA) Smarties South Africa Awards. The wins mark the latest milestone in a remarkable year of industry recognition for its work for Stellenbosch University, Stellenbosch Business…
Everyone is talking about AI or Artificial Intelligence these days, but is it a threat to the HVAC industry? AI: by definition, essentially is computers using human intelligence to do the work of learning, analyzing, and coming to conclusions just like a human. It has been the hot “buzz” word for the last couple…
FAQs: 1. What is LLM SEO? LLM SEO improves brand visibility inside AI-generated answers from platforms like ChatGPT, Gemini, Claude and Perplexity. 2. Why are AI SEO agencies becoming popular? Businesses want visibility in AI search results, conversational platforms and Google AI Overviews beyond traditional Google rankings. 3. What do AI SEO agencies focus on?…
Welcome to the week’s Pulse: This week’s updates touch rankings, the Search interface, AI Mode behavior, and Google’s guidance around AI agents. Google launched a core update, announced what it called the biggest upgrade to the Search box in over 25 years, released first-party AI Mode usage data, and sent mixed signals on llms.txt from…
TL;DR Google’s I/O 2026 overhaul turns Search into an AI answer engine that keeps users on the results page. Zero-click searches now account for 60 per cent of queries, and publisher traffic is collapsing as a result. Google called it the biggest change to its search box in 25 years. At I/O 2026, the company…
Why 1 in 4 Americans are using AI for medical advice More Americans are turning to artificial intelligence for quick health answers, and in some cases, skipping the doctor altogether. unbranded – Lifestyle Vertical Google Search is getting the “biggest update” to the platform in more than 25 years, the tech giant announced, as its…
