AI Is Reshaping Retail Search in Canada

AI Is Reshaping Retail Search in Canada

Artificial intelligence has moved from experimentation to everyday use, yet its most immediate impact on retail is not operational efficiency. According to the newly released Trend Report 2026 from Shikatani Lacroix Design, AI is quietly transforming how consumers search for information, products, and brands, with consequences that many retailers are not fully prepared for. While companies continue…

Google confirms what you MUST do to optimize content for AI-powered generative search

Google confirms what you MUST do to optimize content for AI-powered generative search

FOTOARTE: MERCA2.0 How do you optimize content to be cited in generative AI search results? That’s the question many SEOs and brands are asking as conversational search continues to grow. On that topic, Google confirmed that optimization for AI-powered generative search is not different from traditional SEO. That’s what Nick Fox, Senior Vice President of…

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Key Takeaways Outperform your rivals by building a unique authority moat that secures higher rankings and more AI citations than competitors who only rely on paid ads. Follow a tiered growth system that matches your monthly revenue to specific outreach tasks to build a predictable and steady stream of new website mentions. …