Artificial Intelligence – Do Marketers Know the Vocabulary of AI Search Optimization?

Artificial Intelligence – Do Marketers Know the Vocabulary of AI Search Optimization?

Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, Fractl and Search Engine Land conducted original research and analyzed third-party data (see the full report and methodology here). The researchers…

Drewis Intelligence Publishes Foundational Framework for AI-Driven Search as Google Traffic Faces 50% Decline

Drewis Intelligence Publishes Foundational Framework for AI-Driven Search as Google Traffic Faces 50% Decline

Classified in: Science and technology, BusinessSubjects: PDT, SVY Research Published to SSRN, Zenodo, and ResearchGate Defines Generative Engine Optimization (GEO) and Authority Engine Optimization (AEO) as Critical Evolution of Traditional SEO PORTLAND, Ore., Jan. 7, 2026 /PRNewswire/ — As businesses face a projected 50% decline in organic search traffic by 2028, independent intelligence firm Drewis…

Navigating the Landscape: Essential Search Engine Conferences to Mark on Your 2026 Calendar

Navigating the Landscape: Essential Search Engine Conferences to Mark on Your 2026 Calendar

The world of search engines changes so fast, right? Especially with all the new AI stuff popping up. It feels like you need to be glued to your screen just to keep up. But honestly, reading articles only gets you so far. Going to actual search engine conferences is where it’s at. You get to…

AI Is Reshaping Retail Search in Canada

AI Is Reshaping Retail Search in Canada

Artificial intelligence has moved from experimentation to everyday use, yet its most immediate impact on retail is not operational efficiency. According to the newly released Trend Report 2026 from Shikatani Lacroix Design, AI is quietly transforming how consumers search for information, products, and brands, with consequences that many retailers are not fully prepared for. While companies continue…

Google confirms what you MUST do to optimize content for AI-powered generative search

Google confirms what you MUST do to optimize content for AI-powered generative search

FOTOARTE: MERCA2.0 How do you optimize content to be cited in generative AI search results? That’s the question many SEOs and brands are asking as conversational search continues to grow. On that topic, Google confirmed that optimization for AI-powered generative search is not different from traditional SEO. That’s what Nick Fox, Senior Vice President of…

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Stop Hoping For Backlinks: How DTC Brands Build Domain Authority For AI Search (2026)

Key Takeaways Outperform your rivals by building a unique authority moat that secures higher rankings and more AI citations than competitors who only rely on paid ads. Follow a tiered growth system that matches your monthly revenue to specific outreach tasks to build a predictable and steady stream of new website mentions. …