At the e4m India Brand Conclave 2026, industry leaders convened to interpret what omnichannel truly signifies in an environment where digital is accelerating quickly, yet offline still commands a substantial share of consumption.Moderated by Vineet Shah, Vice President – Digital, Madison Media, the session titled “Omnichannel Delivery: Reaching Consumers Wherever They Are” featured Abhishek Kumar…
Influencer marketing has evolved from simple sponsored posts into a core growth engine for brands. Today’s teams need platforms that do more than just help find creators — they need solutions that manage outreach, track performance, centralize communication, and clearly measure ROI. The right platform can turn influencer marketing into a predictable, scalable channel. Below…
Company Logo Key opportunities in the UK ecommerce market include the expansion of omnichannel integration by retailers, leveraging store networks for last-mile fulfilment, and the growing influence of international marketplaces like Temu and Shein. Retail media networks are expanding, capitalizing on first-party data as privacy changes impact digital ads. Value-driven consumer behavior is leading to…
The chief data officer (CDO) has evolved from a niche compliance role into one of the most critical positions for AI deployment. These executives now sit at the intersection of data governance, AI strategy, and workforce readiness. Their decisions determine whether enterprises move from AI pilots to production scale or remain stuck in experimentation mode….
WPP has launched WPP Production, a global content powerhouse designed to help clients reimagine growth through world-class production, advanced generative AI, and cinematic storytelling. The move unites WPP’s production expertise, including Hogarth, into a single platform aimed at delivering speed, scale, and creativity across its client roster. Richard Glasson, global CEO of Hogarth, will lead…
Moving from cutting-edge pilot programs to real-world production is turning out to be harder than many companies thought.
India loves fast fashion. Low prices, new collections every week, and trends that travel from Instagram to local markets overnight. But beneath the discounts and dopamine hits sits an uncomfortable question: can fashion in India grow at scale without exploiting people, polluting water, and burying the country under textile waste? This article explores whether sustainable…
Tata Consultancy Services (TCS) today announced a strategic collaboration with AMD to help enterprises scale AI adoption from pilots to production, modernise legacy environments, and build secure, high performance digital workplaces. Under the collaboration, TCS and AMD will jointly develop industry-specific AI and generative AI solutions by combining TCS’s domain expertise and systems integration capabilities with…
Nigeria’s business landscape has entered a period of rapid growth and increasing competition. Small and medium-sized enterprises (SMEs) are expanding quickly, fueled by technology adoption, shifting consumer behavior, and broader access to digital tools. Yet, as opportunities increase, so does the challenge of being noticed. For many SMEs, scaling efficiently in 2026 depends not…
