Demand Gen Report 2026 Trends: Outcomes Rocket’s Saul Marquez

Demand Gen Report 2026 Trends: Outcomes Rocket’s Saul Marquez

As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target and engage accounts, and how they build content that earns trust, all influenced by the use of artificial intelligence…