Adobe has introduced Firefly Foundry, a generative AI tool aimed at media and entertainment companies, as the industry continues to debate the role of AI in filmmaking and storytelling. The tool allows studios and IP owners to tune Adobe’s Firefly AI models using their own proprietary content. The system can generate images, video, audio, 3D…
Hakuhodo has rolled out its ‘Virtual Sei-katsu-sha’ (‘Virtual living person’) platform globally, as brands seek faster and more insight-driven ways to understand consumer behaviour. The AI-powered solution combines Hakuhodo’s proprietary sei-katsu-sha research, client data and marketing expertise with generative AI to create virtual consumer personas that reflect real needs, emotions and behaviours across markets. The platform…
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Microsoft is making a fresh push into education, rolling out free AI tools, training, and premium software for teachers and students as schools worldwide grapple with how to use AI responsibly in the…
Walmart has announced its expansion in its advertising business, as it introduced Generative AI ads into Sparky. Sparky is Walmart’s in-app AI shopping assistant aimed to help customers search products, check availability and give recommendations. It used AI models to interact with customers in a conversational manner to make product suggestions, answer pressing questions and…
