Moving at the speed of pharma digitalisation: driving ROI from AI and digital tools

Moving at the speed of pharma digitalisation: driving ROI from AI and digital tools

AUTOMA+ 2026 takes place from 16-17 November in Zurich, Switzerland. Credit: AUTOMA+ The budgets for pharma digitalisation continue to expand at a pace where operational reality is struggling to keep up. In just four years, AI spending will nearly triple to $11.12bn, up from $4.79bn in 2026. Yet these numbers don’t tell the whole story….

Flowfinity Helps Business Leaders Prioritize AI Projects to Deliver Measurable ROI

Flowfinity Helps Business Leaders Prioritize AI Projects to Deliver Measurable ROI

VANCOUVER, BC, Aug. 13, 2026 /PRNewswire/ — Flowfinity, a no-code workflow automation platform for process improvers, today published new insights to help business leaders cut through AI hype and identify which potential projects are actually worth building. Many organizations have no shortage of AI ideas, but…

Why SEO Still Delivers Better Long-Term ROI Than Most AI Marketing Shortcuts

Why SEO Still Delivers Better Long-Term ROI Than Most AI Marketing Shortcuts

Artificial intelligence has transformed the way businesses approach digital marketing, making it easier than ever to generate content, automate workflows, and analyze customer behavior. However, companies looking for lasting online visibility should still prioritize expert SEO consulting because it connects them with proven optimization strategies and experienced professionals who build sustainable organic growth rather than…

56% of CEOs Aren’t Seeing ROI From AI. Here’s What They’re Missing

56% of CEOs Aren’t Seeing ROI From AI. Here’s What They’re Missing

AI represents one of the biggest inflection points of our time – a moment of profound change for business. It promises productivity and efficiency gains, lower costs, better decision-making through data and revenue growth. The promises roll off the tongue with ease, but the integration of AI has the potential to disrupt businesses in ways…

Token Billing Exposes AI’s Missing ROI And Puts Billion-Dollar Bets At Risk

Token Billing Exposes AI’s Missing ROI And Puts Billion-Dollar Bets At Risk

TOPSHOT – He Xiaopeng, cofounder and chairman of Chinese electric vehicle maker Xpeng, launches Xpeng’s next-gen Iron humanoid robot during AI Day press conference at its headquarter in Guangzhou, in southern China’s Guangdong province on November 5, 2025. (Photo by Jade GAO / AFP) (Photo by JADE GAO/AFP via Getty Images) AFP via Getty Images…

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Sinch Mailgun’s Kate Nowrouzi on How B2B Marketers Can Improve Email Deliverability, Personalization, and ROI

Key Takeaways: Sinch Mailgun’s Kate Nowrouzi details how B2B email is shifting from isolated campaigns to an always-on engagement channel, with deliverability, clean data and relevance driving performance. B2B marketers should look beyond open rates and measure email by its impact on engagement quality, pipeline progression, deal acceleration and customer retention. Email marketing is no…

Email marketing ROI: How modern platforms turn campaigns into revenue

Email marketing ROI: How modern platforms turn campaigns into revenue

You send emails, but you’re not sure they’re actually driving sales. Maybe open rates look fine, but the conversions aren’t adding up, and you can’t figure out why. That challenge is almost universal among email marketers once they move beyond basic newsletters and start asking harder questions about what the channel is worth. Email marketing…

AI-led job cuts don’t always mean stronger ROI — Gartner – Computerworld

AI-led job cuts don’t always mean stronger ROI — Gartner – Computerworld

“There’s no connection or correlation between people who are achieving ROI and layoffs,” said Helen Poitevin, distinguished vice president analyst at Gartner, adding that labor reduction is “not the best” ROI metric. Other factors such as revenue, growth, and time to market are more effective in achieving a strong ROI.  “Those who only look to…