AI may be helping marketers hit their targets, but demonstrating social media return on investment (ROI) remains a challenge, according to a new report from Emplifi, an autonomous customer experience (CX) platform. The new survey, “The State of Social Media Marketing 2027,” reveals that 87 percent of marketers say AI has improved their…
BENGALURU: ProHance, an AI-led Productivity Orchestration platform, today launched the AI Adoption Index, an AI realization scorecard that helps enterprises measure AI usage and confirm that it is on approved tools, applied to real work and turning into delivered value. The launch comes as unmanaged AI use draws closer scrutiny from security and risk teams….
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline influenced is now the top performance metric at 44%. The share of organizations where brand and demand teams run shared campaigns jumped to 41.7% from 29.3%, signaling more unified strategies around revenue goals. Proving return on investment…
Company Logo Boost ROI with cloud, AI, analytics and IoT to streamline operations, personalize customer experiences, enable subscription models and uncover new revenue opportunities. Dublin, Oct. 07, 2026 (GLOBE NEWSWIRE) — “Digital Transformation – Global Strategic Business Report” has been added to ResearchAndMarkets.com’s offering. The global digital transformation market, valued at an estimated US$1.1 trillion…
AUTOMA+ 2026 takes place from 16-17 November in Zurich, Switzerland. Credit: AUTOMA+ The budgets for pharma digitalisation continue to expand at a pace where operational reality is struggling to keep up. In just four years, AI spending will nearly triple to $11.12bn, up from $4.79bn in 2026. Yet these numbers don’t tell the whole story….
VANCOUVER, BC, Aug. 13, 2026 /PRNewswire/ — Flowfinity, a no-code workflow automation platform for process improvers, today published new insights to help business leaders cut through AI hype and identify which potential projects are actually worth building. Many organizations have no shortage of AI ideas, but…
Artificial intelligence has transformed the way businesses approach digital marketing, making it easier than ever to generate content, automate workflows, and analyze customer behavior. However, companies looking for lasting online visibility should still prioritize expert SEO consulting because it connects them with proven optimization strategies and experienced professionals who build sustainable organic growth rather than…
A lot of AI projects are learning the corporate art of being both successful and in trouble at the same time. That is the uncomfortable picture in Laivly’s 2026 AI Deployment Index, released today. The Winnipeg-based company, which sells AI software to contact centres, surveyed 200 contact centre leaders across the U.S. and Canada and…
AI represents one of the biggest inflection points of our time – a moment of profound change for business. It promises productivity and efficiency gains, lower costs, better decision-making through data and revenue growth. The promises roll off the tongue with ease, but the integration of AI has the potential to disrupt businesses in ways…
TOPSHOT – He Xiaopeng, cofounder and chairman of Chinese electric vehicle maker Xpeng, launches Xpeng’s next-gen Iron humanoid robot during AI Day press conference at its headquarter in Guangzhou, in southern China’s Guangdong province on November 5, 2025. (Photo by Jade GAO / AFP) (Photo by JADE GAO/AFP via Getty Images) AFP via Getty Images…
