Adobe has acquired Bengaluru-based AI automation startup Rilo to integrate its plain-English workflow technology into Adobe’s software suite. The deal, which involves the entire six-member team moving to the US tech giant, marks Adobe’s second Indian acquisition. While the startup’s standalone platform will shut down, the move highlights Adobe’s strategy to bolster its AI-driven marketing…
Adobe has bought Rilo, an Indian AI startup that builds tools for automated marketing work. The deal comes less than a year after Rilo launched, showing how fast big software firms are moving to grab AI talent and technology. Rilo was started in September 2025 by two IIT Bombay graduates, Dhruv Jaglan and Georgi Boby….
The acquisition gives Adobe access to Rilo’s AI workflow automation technology as businesses adopt agentic AI tools.
Adobe has acquired Peak XV backed- artificial intelligence startup Rilo, as the US software major looks to expand AI-powered workflow automation for enterprise marketers. The acquistion comes within a year of Rilo being founded. The financial terms of the transaction were not disclosed. Rilo cofounder Dhruv Jaglan announced the acquisition in a LinkedIn post, saying…
