Your Customer Journey Map Needs a Rewrite (Or a Bonfire)

Your Customer Journey Map Needs a Rewrite (Or a Bonfire)

The Gist Digital behavior is expanding, not replacing. Customers are layering search, social, video and AI into a single journey rather than abandoning one channel for another. The customer journey is now multi-entry and non-linear. People move fluidly across platforms based on intent, not sequence, making traditional funnel models less relevant. AI is reshaping expectations,…

Valve rewrite Steam’s GenAI disclosure rules to more explicitly allow AI-powered “efficiency” tools

Valve rewrite Steam’s GenAI disclosure rules to more explicitly allow AI-powered “efficiency” tools

Valve have reportedly rewritten Steam’s AI disclosure form, essentially a declaration of a game’s generative AI usage that developers and publishers must complete to sell on the platform. The new form, shared by consultant Simon Carless, now specifies that while the presence of in-game GenAI content must still be divulged, including on the game’s store…