Why Canadian Brands Are Revisiting 2016 Strategies

Why Canadian Brands Are Revisiting 2016 Strategies

It’s 2026, and we’re seeing something surprising. Marketers across Canada are pulling cues from a decade ago, not just in aesthetics, but in strategy. There’s nostalgia, sure. But this isn’t a retro rebrand for the sake of it. It’s a reset. After years of AI obsession, virtual events, and metrics-first everything, there’s a shift underway….