B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline influenced is now the top performance metric at 44%. The share of organizations where brand and demand teams run shared campaigns jumped to 41.7% from 29.3%, signaling more unified strategies around revenue goals. Proving return on investment…
