AI Chatbot Redefines Search, Forcing Banks to Rethink their Digital Marketing Strategies – Fintech Schweiz Digital Finance News

AI Chatbot Redefines Search, Forcing Banks to Rethink their Digital Marketing Strategies – Fintech Schweiz Digital Finance News

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Free Newsletter Get the hottest Fintech Switzerland News once a month in your Inbox Consumers are increasingly utilizing AI-powered chatbots to address everyday inquiries and facilitate decision-making processes. This trend requires banks and financial institutions to enhance their visibility on prominent AI chatbots, including ChatGPT and Gemini. A recent research study conducted by experts at…

6 ways brands need to rethink marketing in 2026

6 ways brands need to rethink marketing in 2026

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Marketing is entering a structural reset. Linear funnels, click-based metrics and standalone platforms are giving way to adaptive, AI-driven ecosystems shaped by fragmented consumer behaviour and rising expectations of relevance. From campaigns to continuous presence Marketing is undergoing a fundamental shift in mindset. Instead of optimising isolated campaigns, brands must now show up consistently across…