Marketing has always moved fast, but artificial intelligence (AI) has changed the rhythm entirely. Its influence is no longer hypothetical; it’s reshaping how teams work, how campaigns form, and how quickly expectations are rising in executive conversations and boardrooms. Despite this momentum, most teams are still applying AI in small, tactical ways. Someone drafts a…
As we look back on 2025, it’s clear that B2B marketing didn’t simply evolve. It has fundamentally changed in the way work gets done. Three shifts in particular— how teams run their operations, how they target and engage accounts, and how they build content that earns trust, all influenced by the use of artificial intelligence…
An experiment shows that AI tools, widely touted as productivity boosters, may actually slow down experienced software developers instead of speeding up their work. AI Tools Increase Task Completion In July 2025, in the study conducted by nonprofit research group Model Evaluation and Threat Research (METR), 16 software developers with an average of five years’…
An analysis of data collected by Netskope published today finds the number of individuals accessing generative artificial intelligence (AI) applications via a cloud service increased threefold in the past year, with the number of prompts sent increasing sixfold, from 3,000 per month on average to 18,000. A third of organizations (33%) are using OpenAI services…
