Marketing Leaders Prioritize Cultural Relevance Over Reach As AI Investment Surges, Report Shows
Global marketing executives are shifting their strategic focus away from reach-based metrics toward cultural relevance and community engagement while increasing investment in artificial intelligence, according to social-first marketing group SAMY’s fourth annual “Marketing Trends” report surveying more than 100 chief marketing officers across 22 countries. The research, which gathered insights from marketing leaders at L’Oréal,…
